Magento design firm, Template Studio announced yesterday that it will be following up its Jan 14 release of its flagship fully responsive Magento template, Electronic, with a complete line of mobile and smartphone ready premium Magento themes each focused on a different e-commerce market....
Magento design firm, Template Studio announced yesterday that it will be following up its Jan 14 release of its flagship fully responsive Magento template, Electronic, with a complete line of mobile and smartphone ready premium Magento themes each focused on a different e-commerce market. The fully responsive Magento themes will be rolled out over the next few weeks just in time for the summer season. Template Studio expects to have the full line ready well in advance of the holiday shopping season with special premium Magento themes devoted to Halloween and holiday shopping.
“We are very excited by the amazing designs our team has created,” Template CEO Nicolas Chiricec. “We believe our fully responsive Magento templates offer business owners a significantly more stylish, user-friendly, and effective way of reaching their customers across platforms and resolutions. Early responses from the initial users of our flagship template Electronic have been 100% positive, with clients eagerly awaiting the rest of our template line.”
Responsive Magento themes are e-commerce web templates designed to adapt websites to match the users’ devices. Thus by identifying the screen resolution of the website visitor, these smart templates alter the website’s appearance and usability so that it is optimized for the device visitors are using. A visitor on a mobile device for example, gets a website that is mobile ready and easy to navigate, increasing the chances of converting that visitor into a customer, while not compromising the experience of visitors on PC or other higher resolution devices.
“In the current marketplace,” explains CEO Chiricec. “You have to make the shopping experience as easy as possible for consumers regardless of whether they find your website on their Galaxy phones or their Dells. Customers will simply click away from sites which do not respond well on their favorite shopping device.”
Recent studies all show the same downward trends for the dominance of PCs in e-commerce sales. Increasingly consumers are not just visiting websites with their tablets and smartphones, but using these to make purchases at comparable rates to PCs. (About 3% for those who browse multiple pages of e-commerce sites.)
Sites which are not optimized for these new customers may find competitors stealing their dissatisfied visitors and positioning themselves with the inside edge for future sales as well.
Template Studio’s fully optimized templates hope to give their clients’ e-commerce sites the inside edge when it comes to these new markets. The new line of ecommerce templates will include premium Magento themes especially designed for sites as diverse and specific as Halloween Costumes, Sports, Fashion and Health.
These fully responsive Magento themes include everything from Ajax Easy Cart and Search/Compare functions to Cloud Zoom integration and nearly 30 cinematic slider effects that help sites highlight an e-store’s best products and features.
With mobile being the future of e-commerce, it is no stretch to say that for Template Studio’s customers, the future has arrived.